CRM helps companies acquire new clients and improve co-operation with existing clients. It supports the function of sales, marketing and service areas, and builds them around the customer-experience plus the company's goals. CRM guarantees well developed methodologies (processes, analytics, and software) for the areas mentioned above.

A CRM project develops and implements new or renewed processes and in most cases software, which effects customer-satisfaction, client number, purchase transactions number and volume positively, while reducing the relationship costs-per-client.

In marketing, CRM normally helps with simplifying the execution of targeted campaigns and measuring campaign ROI. In service areas answer times shorten, the quality of information provided improves and opportunity to sell while serving opens. In sales standardized sales processes, transparency and the customer related information feed of the salespersons leads to revenue increase. CRM's outcome usually also includes the efficient connection of the aforementioned line of businesses.