Marketing CRM processes and areas:

  • Prospect and existing client database creation,
  • Segmentation and list management,
  • Product marketing information management,
  • Creation of client/product cross-selling matrix,
  • Next best offer per client,
  • Campaign planning and administration,
  • Campaign execution (by phone, by mail, by e-mail, by text/sms, through salespersons),
  • Sharing and analysis of usage of communication material within the company,
  • Monitoring and marketing via social networks (facebook, twitter, etc.),
  • Campaign productivity, ROI measuring and monitoring