The most important long-term advantage of CRM projects is the increase of customer satisfaction and the reduction of the average relationship cost per client. For short-term, the increase in revenue, improvement of service quality, and improvement of marketing campaign effectiveness are significant.

In detail for sales:

  • Revenue growth,
  • Increase in lead volume,
  • Increase in the number and size of qualified business opportunities,
  • Increase in deal win rates,
  • Improvement of sales productivity,
  • More effective distribution of information and work between channels (between telesales and regional sales, for example)